Digital Transformation & Marketing for Field Services

Joe Guevara

Founder & CEO

Put 10 years of Business & Technology expertise and 100s of Field Service Consultations to work for your service business.

Our Vision

Modernizing Home & Field Services

Rehash Digital is a digital transformation and marketing partner for contractors in HVAC, plumbing, electrical, cleaning, and other trades. We help teams move from clipboards and scattered apps to connected workflows and accountable marketing—from the first call to the paid invoice—so owners can quote faster, dispatch smarter, and grow booked jobs with channels that actually pay off.

We’re tool-agnostic. We map your workflow, choose the right stack (FSM, phones, CRM, reviews, attribution), build only what you need, and train your team. On the marketing side, we launch websites, Local SEO & reviews, PPC/LSA, and branding—all tracked to the same numbers as operations: answer rate, booked jobs, invoice speed, review velocity, and revenue by channel.

Our mission is simple: give trades practical systems and marketing that work together, from solo teams to multi-location brands. When technology and marketing are aligned, technicians do their best work, customers get a better experience, and local businesses create great jobs in the communities they serve.

“Most contractors don’t need more software—they need the right tools and marketing working together. Our job is to shorten the steps and show exactly where profit comes from.” - Joe Guevara, Rehash Digital

Why our clients choose Rehash Digital

  • Outcome over hype: Phones, ads, CRM, FSM, and accounting tied to revenue you can see.

  • One partner for ops + marketing: Websites, SEO/LSA, and branding wired into dispatch, quoting, and invoicing.

  • Tool-agnostic, vendor-neutral: We recommend what fits your workflow and budget; not what pays a commission (although we do get referral fees from all of our partners)

  • Playbooks that stick: Clear acceptance tests, UAT, and simple SOPs so the system survives real life.

Digital Transformation & Consulting

Get Software & Technology support that fits your field-service team

Quickstart

Map your workflow, shortlist the right tools, and leave with a demo-ready plan to trial or present to vendors.

SmartScale

Turn the plan into a working system with module-based implementation (FSM, phones, reviews, CRM, and more).

Optimize

A focused program to stabilize the build, handle configuration requests, and drive continuous improvements over time.

Digital Marketing for Local Service Businesses

Start simple. Add channels. Measure Results.

Local Service Website

Conversion-first site that converts traffic

A website tailored to attract, convert, and book more leads. Basic SEO & keyword strategies included.

SEO & Google Business

Own your local service area

GBP hygiene, citations, on-page fixes, review management to scale get found, and get more leads.

Logo & Branding

Stand-Out and Be Memorable

From Starter logos, to full brand-kits designed for truck wraps: we help you get remembered and stand out.

Supplier & Partner Registry and Certifications

Approved Supply, Contract, and Partnership Agreements

Thryv

Apollo.io

Monday.com

Housecall Pro

City of Toronto

Registered Supplier

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Contact Us

Office: +1 (437) 747-5550

Headquarters:

1200 Bay Street, Suite 1201

Toronto, ON M5H 2V1

Free Strategy Session

Good execution starts with an informed strategy.

Book a call with us to start your field service digital transformation journey on the right foot.